5 Things You Need To Set Up To Make Money From Selling What You Know
“What am I really getting myself into?”
That’s a question I’m constantly asking myself any time I agree to any favor or request someone asks of me, or any invitation someone extends my way.
I used to say yes to every request that was asked… you know, I wanted to be the helper in any situation.
But after becoming a mom and realizing just how limited time really can be with an infant or toddler at home, I learned I had to start flexing my “think ahead muscle.”
Sometimes we go into something without having any real idea as to what we’re signing up for.
Like when my friend said she’d love for our kids to have a playdate a few weeks ago. I thought that by saying yes, I agreed to having her and her son come over to hang out with me in my backyard for a couple hours. I thought we’d kick back, chat about everything and nothing at the same time, and watch our kids get into trouble together. You know, fun times.
She thought she was going to drop her son off and go have some mom-time of her own. Not as fun times.
Now, this isn’t to say that I’d have said no, but honestly… after she took off, I had to pick my jaw up off the floor, because I just wasn’t prepared for an afternoon of babysitting her kid. The clarity of what I was getting into just wasn’t there. And next time I hang out with this friend, I’ll be sure to be super-duper-duper clear before I say yes to anything so I’m not as caught off-guard as I was that day.
Sometimes it’s hard to know what you’re getting yourself into. But in other areas of life, it’s easy to get a real full picture as to what’s going to happen before you check the “yes” box on your RSVP or tell someone that you’re ALL IN without knowing what’s expected of you.
One area that you CAN know for certain what’s up and coming for you is in online business.
Before you even get started with coming up with ideas or looking into domain names for website, you can get an all-up view for what kind of work is needed and necessary.
And today that’s exactly what I want to share with you… what you need to set up in order to make money from selling what you know online.
Or put another way…
The list of work you’ll have to do to make this ‘make money from home’ thing actually work out.
1. The first thing you’ll need to set up is your program or product.
I talk a lot about this inside my Leveraged Income Biz Program – all the steps it takes to come up with an idea and make it an awesome money-making offer. You need to have something to sell in order to actually sell something. Makes sense, right?
2. The second thing you need to get setup and configured is an online payment processor so you can easily accept payment from customers.
Most payment processors are easy to use and very straight-forward. Look for one that is easy to set up and has a fair and predictable fee per sale.
3. The third thing you need to do in order to make money online is create a sales page.
People need to know what they’re buying, and some people may need a little more convincing than others that YOUR product or program is better than another option out there. The sales page is your opportunity to really “sell” someone on why your product or program is such a good catch and why they should want to learn and buy from YOU over whatever else is out there on the market.
4. Next, you need to configure a product delivery service.
Many online payment processors have this feature integrated, which is awesome for those of us short on time. So if you want your business to run on (mostly) autopilot, choose a payment processor that also offers digital delivery of files. That way, after someone pays you, they can get instant access to files that they’ve purchased without you having to do extra work or even sit down to your computer. Another way to deliver a product or program without needing any sort of product delivery service is by integrating with your email marketing service… which leads me to…
5. The final thing you need to get setup to make money online from selling what you know is your email marketing service.
This is super important so that you have a running list of customers and so you can easily get in touch with them down the road to ask for testimonials or to remarket to them for another program or product you offer down the road that they may be interested in. It’s also important to have a list so that you can be in communication with your potential customers to hopefully eventually turn them into paying customers.
With all this said, I always find it useful when business owners pull back the curtain and share what tools and resources they use. So here’s what I use for each of these points and why I love them.
- Gumroad is my online payment processor AND product delivery service all-in-one. I love that I can upload files for immediate delivery when someone hits the “buy” button, but also that they integrate with my email service provider. This feature allows me to offer multiple types of products – like cheat sheet PDFs as well as things like email courses. And none of this requires any additional effort on my end. Someone buys and they get sent to my email marketing account. Easy peasy.
- ConvertKit is my email marketing service that I love and adore. I’ve tried many different options out there on the market, but once I switched to ConvertKit, I know I won’t go back. I love that they integrate with Gumroad, but also I love their automations and sequences features, plus they utilize “tagging” which makes segmenting my customers from my potential customers super simple. This way I can send marketing materials to potential customers and paid content directly to customers who have paid for it… after it’s set up, it’s done. No more effort.
- Finally, I use WordPress – my website builder – to create all my sales pages. I use the Divi Theme from Elegant Themes and it’s by far, one of the easiest and most customizable themes I’ve ever used. It’s drag-and-drop and one of the best parts of it is that you can create templates of your own, so you can re-use them over and over. If you’ve ever looked in my shop, my sales pages all have a similar layout and look and feel. This is because I spent the time creating a layout of a sales page I loved and then turned it into a template. Now every time I make a sales page, I can just start plugging in my new content and images and it’s done and gorgeous super fast.
So that’s the rundown of what it takes to get started in making money online by selling what you know. You’ve got to have an awesome product or program, a way to take money, an awesome sales page to share with interested people, a way to get your awesome content into your customer’s hands, and an email marketing service to follow up with them later.
If you’re like me, you like knowing what you’re getting into. And I hope that this rundown of all the work and effort involved with getting an information-product based online business set up isn’t off-putting to you, but inspiring and exciting to get started creating.