5 Important Pages to Include on your Online Biz Website
Wondering what to include on your online business’ website?
Look no further!
Whether you’re creating your very first website or you’re just looking to simplify and streamline what you’re already working with, this post is for you.
We’re going to dive into the pages that you should absolutely have on your website from day one – and minimize all the extra clutter and content. The more pages and extra stuff that’s on your site, the more people will become distracted and overwhelmed. All that takes away from your core message, making connections with your ideal audience, and getting them to want to learn more about who you are and what you do.
So what are the absolute must-have pages for your online business website?
You might be surprised to hear there are only five! They are…
- Blog (or other place people can find your free content)
- Work with me, products or offers page
- Newsletter or free course signup (opt in page)
There’s all kinds of people who say that these 5 pages just aren’t enough and that you’ll need to dive into even more detail, give even more away for free, and just have more-more-more before you’ll be successful at connecting with your audience.
But here’s what I want you to consider – what are the specific actions you want someone to take on your website?
You likely want to have a place that someone can get a first impression of you… your homepage.
You’ll want a place for people to learn about you, your business, and what your major message and mission are… your about page.
You want a place to share free content regularly and consistently… your blog or a link to your podcast or vlog.
You need somewhere people can find out what services, products, or offers you have available and how they can learn from you and work with you… your work with me, products or offers page.
You’ll definitely want a place to capture email addresses so that you can follow up with the person later and share more about what you do and how you can help them… your newsletter opt-in page or a link to a free course opt-in.
As you can see, you really don’t need more than these few pages if you’re running an online business. You want visitors to get a glimpse into what you do, learn a few things for free to get a taste of what it is that you can help them with, and ultimately hope they like enough of what they see to opt in to a free newsletter or course.
Some people say that you need to include pages like a Resources section, a Contact Me page, or a sitemap, an events calendar, pricing, and long-form testimonial pages. The truth is that you CAN set these up and have them on your website – but you don’t absolutely need to. Resources you recommend can be added into blog posts or other free content. A contact form or email address can be added to your About page. A site map – I don’t think I’ve ever searched one out or used one at all to my knowledge. And unless you have a big in-person presence or plan to have complicated tiers in your pricing, you don’t need the other pages either.
You really can start your online presence with just a few simple, direct pages that clearly and succinctly show and tell people who you are, what you do, and how you can help them.
Keep the extra fluff out and save yourself time and energy getting set up – and get to the REAL work of making connections, helping people make transformations, and making money!
If you’re interested in learning how to create a website for your online business or blog in short easy-to-follow and execute steps in just 7 days (including what to write on each of these top 5 pages), be sure to check out my course, Website in a Week by clicking on the image below.
What questions do you have about creating a website for your online business? Ask in the comments below!